Illuminated Beauty - Facial Content Day with Toi Crawford

A storytelling-driven content experience capturing the heart behind Charleston esthetician Toi Crawford, owner of Illuminated Beauty.

This session focused on highlighting Toi’s signature HydroFacial service, her gentle, intentional approach to skincare, and the calming client experience she’s known for.

Through a blend of cinematic visuals, educational moments, and behind-the-scenes storytelling, we showcased:
Her passion for holistic, results-driven skin care
The step-by-step HydroFacial process
Real client interactions and transformations
The luxurious, grounding environment she creates for every appointment

These videos were crafted to help Toi strengthen her brand presence, attract aligned clients, and visually communicate the elevated experience she delivers inside her studio.

Explore the gallery below for inspiration and a closer look into this radiant content day.