Behind the Brand
Behind the Brand
A Charleston Storytelling Series
a video series created to highlight the people behind Charleston’s most loved local businesses.
Each episode begins with immersion, experiencing the service, the food, the atmosphere, followed by a mic’d interview that allows the owner to share their journey in their own words.
This series was built on the belief that people don’t just buy products, they connect with stories.
What You’ll See in Each Episode:
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Cinematic b-roll of the business, service, or product
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Authentic behind-the-scenes moments
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A guided interview with the owner
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Storytelling that feels real, warm, and intentional
Whether you’re a business owner looking to be featured or a viewer discovering new local favorites, Behind the Brand is about connection, community, and visibility.
Featured Brand stories
01
Illuminated Beauty: Toi Crawford
Toi Crawford is the owner of Illuminated Beauty and the heart behind The Skincare Den, a facial studio in Charleston located off Dorchester Road. In this episode, we step inside her space to experience her signature facial services while sharing the story, passion, and purpose behind her brand.
02
The Washington Cafe: Peter Washington
Peter Washington is the owner of The Washington Cafe, a Black-owned café in Charleston built for connection, creativity, and community. This episode highlights the café as a hub for remote workers, creative events, and thought-provoking artist talks. sharing the vision behind a space designed to bring people together.
03
Lets glow Mel
Mel is the esthetician behind Let’s Glow Mel, a Summerville-based beauty studio offering lash services, waxing, and facials. This Behind the Brand feature highlights her passion for helping clients feel confident while showcasing the care, technique, and experience behind her growing beauty brand.
04
Cuticle Qween: Vee
Vee is the nail artist behind Cuticle Qween, a Summerville-based studio specializing in natural nail care, Gel-X services, and dry manicures and pedicures. This episode highlights her attention to detail, technique, and commitment to healthy nails, offering a look into the experience and care behind every set.
Request your spot
3 hr
450 US dollars
15 min